Case Study - Local Kava Bar Website Rebrand with Live Events Calendar & Local SEO
A full website refresh that brought a beloved local kava bar into the modern era — clearer branding, easier ways to find them, and a live events calendar that keeps regulars and first‑timers in the loop.
- Client
- NovelTea
- Service
- Brand Refresh · Web Design & Dev · Local SEO
- Date
The Brief
NovelTea is a community‑driven kava bar in Oviedo (greater Orlando). Their old site looked dated and didn’t reflect the warm, modern vibe you feel when you walk in. They needed a clean rebrand, better local search visibility, and a simple way to promote weekly events and special gatherings.
After launch, NovelTea’s online presence jumped. The redesign made the site faster, clearer, and mobile‑friendly, while our local SEO work—clean page structure, accurate metadata, search‑friendly copy, and alignment with their Google Business profile—helped the bar show up for the terms locals actually use. Pairing that with live reviews, a map for instant directions, and a subscribe‑ready events calendar gave visitors clear reasons to click through. The result was an immediate uptick in organic traffic and directions clicks from Google, translating the modern look and SEO best practices into more real‑world visits.
What I Delivered
- A full visual refresh — new styling, layout, and typography that feels welcoming, current, and on‑brand.
- Google Reviews and an embedded map so guests can see real feedback and get directions instantly.
- Deep local SEO improvements so NovelTea shows up for kava and botanical tea searches around Orlando and Oviedo.
- A live Google Calendar integration for all events — subscribe to the full calendar or add any single event to your personal calendar with one click.
- A simple contact form for questions and private events.
- A stylish, scannable menu that highlights fan‑favorite drinks.
The Calendar Experience
The heart of the new site is the events calendar. Weekly socials, workshops, live music, and special celebrations are always changing — so I built a live integration that pulls directly from their Google Calendar.
- Tap any event to view details like date, time, and location.
- Add a single event to your calendar in one click — no copying, no manual entry.
- Prefer everything at once? Subscribe to the full NovelTea calendar and see new events appear automatically on your phone or desktop.
The result: regulars never miss their favorite weekly events, and new guests have an easy, reliable way to join the community.
Search Visibility (Local SEO)
I restructured pages, cleaned up headings and metadata, and made the content easier for Google to understand. We focused on everyday search terms locals actually use — kava, botanical teas, Orlando/Oviedo, and community events — so NovelTea shows up where it matters most.
Menu & Reviews
The menu is styled to be quick to scan on mobile, with best‑sellers front and center. Live Google Reviews add social proof right on the page, and the map makes it effortless to get directions.
Day‑to‑Day Benefits
- Staff can add or update events from Google Calendar — the site updates automatically.
- Guests can subscribe to all events or save just one with a tap.
- Clear navigation, fast load times, and a modern design that reflects the in‑store experience.
Project Focus
Outcome
NovelTea now has a website that matches the energy of their space — friendly, modern, and community‑first. It’s easier for people to discover them, easier to plan a visit, and easier to keep up with what’s happening this week.
